It is a brand that promises to provide you with healthy and delicious food on an authentic Japanese menu. The word ‘Bentojo’ itself was derived from the word, ‘bento’ and ‘-jo’, which is a local Manado slang for an invitation. Thus, we created a logo that is simple, yet iconic. Fun yet powerful.
A color combination of Cherry Tomato and Ivory is chosen to represent the Japanese vibe without losing its vibrance. The color red itself is a close interpretation to Japan’s flag.
Psst… did you notice that in the logo we included a Chinese character ‘上’ which reads shàng, and translates to ‘top’ – because we want Bentojo to be at the top of the industry😉⠀⠀⠀