A branding project we did for Bliss, which provide children education tools. The brand is created using a custom script to express the creative sides of Bliss as a brand. The flowy line below the logo type is created to represents Bliss value to bring happiness and smile to everyone who purchases or uses their products.
Creative Director’s Notes:
We were really pushed outside our box in this project, in a way – we had to create a logo with script type to express the happiness and flowy characteristic of a kid. To achieve these vision of our client, we decided to create a handmade script logo type, while still maintaining its high legibility as a logo. But overall, this project is really dear to us.