A branding project done for Kobe Clean, a shoes and bag laundry company located in The Central Lifestyle Arcade in Gunawangsa Tidar and Jl. Siwalankerto (opposite Petra Christian University), Surabaya. And now, they already have multiple branches across Java.
And as Kobe Clean wish to enlarge their business, they wanted to give ‘life’ to the resources working for them — thus the symbol water is represented in the brand, as it is also the main components that is compulsory for the business itself. The main ideas behind their brand is trustworthiness, excitement, and vibrancy.