We are now entering the era where millennials hold the buying power and reshaping businesses around the world. Millennials love brands with strong & relatable background narratives.
Mom’s Touch aspires to deliver a new culinary experience with an adorable brand icon to deliver their brand story. Thus, STUDIO DAMARA created Omaki as their brand icon.
Omaki embodies the loving, and caring mother figure who continuously making sure that we eat properly, healthily, and nutriously. Bright soft color and playful font are used to portray the soft and fun image are reflected throughout the logo.