PT Muri Agung Abadi
PT Muri Agung Abadi was founded in Jakarta, Indonesia. They have been experienced in the construction industry and are always open to address various challenging conditions and demands. They build a sustainable business model based on trust and integrity.
In this project, STUDIO DAMARA got to recreate their existing brand identity to make it looks more modern and simplistic, without removing its initial brand value.
Creative Director note
To me, this is personally a very challenging project to accomplish. Since our clients really wanted to keep their old logo as it is. I learned the importance on how to connect with my clients’ aspiration of their values and put aside my design ideals, yet still accommodate a modern design style with better design principles.