In this project, Studio Damara is responsible for the rebranding of Sugar Sweet, a bakery based in Lombok, Nusa Tenggara Barat, Indonesia. The name behind their brand name was simple, which was inspired by the main products they sell, which are sweets. And they wish that their products could light up someone else’s day because of their high-quality sweets that have been made wholeheartedly. Thus, the icon of heart and light was created for the brand.
For the color itself, we chose the color Fleury Ivory, Pink Sprinkles, and Blue Berry, to represent the fun and passion of the brand in always creating a product to satisfy their customer, yet to maintain a fun vibe which was in the old branding.