Derived from the word Art and Utopia, Artopia is envisioning Art Class for every kids. Even though Artopia is based in Surabaya, they have been teaching kids across South East Asia during this pandemic. We are so pleased to be able to work with such extremely passionate and talented team from Artopia.
For the branding itself, we tried to create a playful, fun, yet clean brand with a touch of uniqueness at a glimpse. We curated each letter to reflect a fun kids handwriting letter to make it even relatable and likable to the kids, while maintain a clean and professional vibe for the parents to build their trust in Artopia.