Healbeau Aussie is an Australian based jasa titip service. They have been seeing Australian health and beauty products being sold in Indonesia with much higher price range than it originally is in Australia, that is why they wanted to be a bridge that links Australian products and Indonesian market. Their vision is to bring high quality health and beauty products from Australia with affordable price to Indonesian market.
In this project, STUDIO DAMARA created their brand concept from scratch. We decided to create the logo pretty simple and straightforward to help Healbeau’s Customer to identify their business easily. We avoid using too abstract icons and/or type. So after long discussion with our team, we decided to introduce this simple icon consisting of the a paper bag and heart – visualising Healbeau’s vision itself – to shop with their customer benefits’ at their heart.