Magic Chalk Board

Magic Chalk Board

In this project, Studio Damara is responsible for the visual identity and strategy rebranding of Magic Chalk Board. The previous logo was actually created by the founder of the brand herself, with the hope that her logo could represent a child’s creative side by showing a handmade logo. Thus, keeping that brand mission in mind, we created a more fun visual identity with a handwritten typeface to accommodate the product Magic Chalk Board sells.

We have such a fun time delivering this project since we got to explore with a different color palette to represent the warmth and fun characteristics of a brand.

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