Less For More Official

Less For More Official

In this project, Studio Damara is responsible for the rebranding of Less For More Official. Less For More, or for short LFM, is a daily wear clothing line based in Jakarta. Their approach to fashion is very simple, yet elegant. Thus, we created a very simple and elegant branding to match their approach as well.

For the color itself, we chose the color Brown Macchiato, which was chosen to symbolize the comfort, warmth, and reliability of LFM’s product that can be worn anytime and anywhere but still looking fabulously stunning, and Limelight Yellow, to convey positivity, cheerful, and energetic vibes of the brand’s goal to bring for its customer.